Moving Image was conceived to offer a viewing experience with the excitement and vitality of a fair, while allowing moving image-based artworks to be understood and appreciated on their own terms. Participation is by invitation only by the Moving Image Curatorial Advisory Committee, who invite a selection of international commercial galleries and non-profit institutions to present single-channel videos, single-channel projections, video sculptures, and other larger video installations. Moving Image was founded by Murat Orozobekov and Edward Winkleman of New York's Winkleman Gallery.