Starting on 2010.12.17, Daelim Contemporary Art Museum is pleased to present Less and More – The design ethos of Dieter Rams, design products of the legend of industrial design, Dieter Rams and his design team.

Less and More is a collaborated exhibition project of Museum fur Angewandte Kunst and Santory Museum for a circulating exhibition that started from Osaka, Tokyo, to the Design Museum, in London and Frankfurt this year and exhibition in Daelim Contemporary Art Museum and next circulating exhibition will be held in SF MoMa.

In this Seoul exhibition, over 400 products of all time elegant and substantial designs that Dieter Rams had created over 40 year in both Braun and Vitsoe, are presented. This exhibition is presents Dieter Rams and his design team’s creations in the ‘German Design’ context. Also, by looking closely at the achievements of designers and a company collaborating over 40 years, search out the approaches of designs of today and furthermore seeks out future of designs field.