On November 12, 2011, MadeIn Company will hold a solo exhibition in ShanghART Gallery, titled “Action of Consciousness”. MadeIn Company was created in 2009 by Chinese artist Xu Zhen, it is a contemporary art creation company, focused on the production of creativity, and devoted to the research of contemporary culture’s infinite possibilities.

In this exhibition, the company’s artworks will be developed around the concept of “action”. MadeIn Company always emphasizes on “action” as a method. MadeIn Company innovated a new way of admiring artworks, extending the existence possibility of the “object”, and redefining the rights of observing. Simultaneously, “Action of Consciousness” can be understood as the “ideology in action”. MadeIn Company pointed out that in contemporary art “no matter how much is done it is never enough”. In the continuous process of completing, transforming and redefining art, the “object” as an artwork and the “action” as consciousness become a new viewing content and challenge reality.