The award ceremony for the Prix Pictet Consumption will take place at the Victoria and Albert Museum, London. The exhibition of work by the artists shortlisted will open to the public the following day.

Martin Roth, Director of the V&A, said, ‘We are delighted to be working in partnership with the Prix Pictet. It is a world-class award and its focus on sustainability is of critical importance for us all. I hope this will mark the start of a long-term association between the Prix Pictet and the V&A.’

Including work by Adam Bartos, Motoyuki Daifu, Rineke Dijkstra, Hong Hao, Mishka Henner, Juan Fernando Herrán, Boris Mikhailov, Abraham Oghobase, Michael Schmidt, Allan Sekula and Laurie Simmons.
The winner receives 100,000 Swiss francs.

About the Prix Pictet
Founded by the Pictet Group in 2008, the Prix Pictet has rapidly established itself as the world’s leading prize in photography and sustainability. The award aims to uncover outstanding photography applied to confront the most pressing social and environmental challenges of today.

The Prix Pictet has two elements: the prize of CHF 100,000 awarded to the photographer who, in the opinion of the independent jury, has produced a series of work that speaks most powerfully to the theme of the award; and the Commission, awarded by the Partners of the Pictet Group, in which a nominated photographer is invited to undertake a field trip to a region where Pictet is supporting a sustainability project.

*image (left)
Motoyuki Daifu
Project Family #10, 2007
Series: Project Family
C-Print, 50.8 x 61 cm
Kanagawa, Japan
courtesy of the artist