The unique cultural destination on the web, the VIP Art Fair, provides unrivaled access to key works from leading artists to a truly global audience.
From 3‐8th February, work from over 2,000 artists will be on view through presentations by 115 carefully selected galleries invited to participate. VIP connects all audiences in real time to experience the art works and share what they’ve seen. Scale has no bounds in the VIP Art Fair as galleries can present intimate drawings to giant museum scale works in their booth, allowing art enthusiasts from more than 30 countries to view them in larger than life resolution.
Exhibiting galleries will present work in three carefully selected areas, alongside curated visitor tours, a Museums and Editions Hall, and artist and collector video series.
VIP’s recent appointment of e‐commerce expert, Lisa Kennedy, shows their dedication to understanding and investing in our ever developing relationship with the net, and the access to the art world online. With an impeccable record of more than 15 years of leadership and innovation in Internet Commerce and Media, Kennedy was most recently Executive Vice President at Quidsi Inc, where she was responsible for growing revenues nearly tenfold from $30M, culminating in an acquisition by Amazon for $540M.
Building on last year’s platform, Social media integration with Twitter and Facebook invites visitors to share their favourite items and personalised tours with others on and beyond the site. VIP2.0 supports all web‐browsers, iPad and mobile devices. The company’s new VP of Engineering, Severin Andrieu‐Delille, states, "At our inaugural fair, systems struggled with high traffic volume and the site experienced technical issues. In response, we've completed major upgrades, adding substantial server and bandwidth resources. Significant load testing makes us confident we’ll meet peak demand, delivering a flawless, content‐rich experience for our exhibitors and visitors.”
Increasingly, art fairs are changing the way in which art is sold. Demographics from the inaugural fair show that there is a proven platform for galleries to interact with their clients in the digital space; the week‐long event drew an audience of over 40,000 visitors from 196 countries who spent more than an hour on the site viewing over 200 unique artworks.
As a portal to the world’s premiere contemporary art galleries, VIP Art Fair builds technology for dealers to connect with existing clients, for would‐be collectors to discover the art world, and for students, educators, critics and curators to access contemporary artists.
