The Project wants to demonstrate the importance of design and art as a mean to tell, with strong and beautiful looking images and objects, the visual fascination that wine bottles can transmit and at the same the importance of design in the food and beverage industry. The exhibition includes Wine Film, Dress Code, Wine labels: the Value of beauty, Capsule Collection, Art x Wine=Water and the Legend of Aeroplan Servaj. The show also invites the local artists to contribute the creative labels and the highlight on the history of wine labels in Taiwan will be parallel to the exhibits.