Bellarte Corporation has created the Ibero-American Art Fair Seoul (IAAF) as an artistic center with the aim of dissemination Ibero-American art and culture for the first time in Asia, and in turn, serve as a vehicle to amplify the Ibero-American cultural platform across other Asian countries, especially Japan and China.
Ibero-American Art Fair Seoul 2012 initially invites Ibero-American artists exclusively, then will consider expanding in the future to include artists from all over the world, however always maintaining a majority of participation from Ibero-American artists, approximately over 60 percent in number.