With the expansion of the internet and resulting changes to our lifestyles, the environment for the enjoyment of media is changing rapidly, forcing media companies to adapt to what is becoming a major transition in values.

In this lecture, we examine how corporations and ordinary citizens, including artists, should make use of the new media environment. We also look at the emergence of easy and accessible new media, changes in the way we cognize information and questions concerning the “law of free content on the internet”.

In addition, we think about changes in values and the emergence of new possibilities arising out of the transformation of media, and attempt to locate art and art museums within that debate as examples of media.

Date: 19:00-21:00 Tuesday, 28 September, 2010
Lecturer: Kobayashi Hiroto (The founder and CEO of Infobahn Inc; Guest Professor, graduate school of Interdisciplinary Information Studies at The University of Tokyo)
Capacity: 150 (Bookings Required)

About Kobayashi Hiroto
The founder and CEO of Infobahn Inc. Kobayashi has published numerous magazines and web media, including Wired Japan, Cyzo, and Gizmodo Japan. He is the author of the book The Next Media: Before The Paper Media Dies and has served as the supervisor for the Japanese version of the best seller, Free: The Future of a Radical Price, written by Chris Anderson.  In addition, he has consulted for several renowned figures in the production of their books and blogs, including actress Manabe Kaori. He recently played an essential role in the web marketing efforts of Dyson and Nissan by harnessing such media as using Twitter system etc. Kobayashi is renowned as a trendsetter in the IT trend-setterfield. He also teaches in the graduate school of Interdisciplinary Information Studies department at The University of Tokyo as a guest professor.