Our bodies are nourished by foods, as our spirits are enriched by memories, if it's real...

"Hippocampus" as part of a brain system is responsible for memory. people having different ways of behavior and thinking results from their different life experiences recalled and stored in memories staying for a long time. when judgment needed, our brian will select the best understanding and solution form the "stored past experience", it was totally functionally.

While "Hertz(HZ)" is the basic unit of frequency. We got instant daily information thanks to it,  However, as a symbol of media, it triggers us to reflect on more than how fast and excessive we get news, rather on how objective and real our memory is based on it. People living in media era are receiving more standardized information from media however fewer bodily experience from real life practice. Facing tens of thousands of over-decorated information, are we going to embrace and swallow it totally? Or, maybe, we'd better be more cautious and critical to think and judge.. In "Hippocampus HZ" we're  trying to examine how our recognition and memory form by the media of fast-food.