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[KIAF 2012] Unchangeability of Woman's Heart, Together but Different Dream
by Gallery Soheon and SOHEON Contemporary
Location: COEX Hall A78
Artist(s): Sae-Jin HWANG
Date: 12 Sep - 17 Sep 2012

Viewers are treated to a stunning visual feast through Hwang's signature compositions comprising hundreds of floral cloth fragments carefully pieced together. This artist uses the motif of the flower to critique modern notions of commercial, artificial beauty, lamenting the loss of traditional, natural purity. To look Hwang's artworks from a distance all seems drawn, but to get closer, they are all elaborated tasks and works granted feeling of presence in a way of painting the shades of object on top of picture by cutting and pasting hundreds of colorful cloth fragments of floral patterns depending on the shape of sketches.

Every the things are floral pattern, even the individual petal of flower piece contains the floral, the excess is so extreme that may make viewers feel dizzy and accelerated sickness. As the florals in the painting will not give up one's post to another and each of them tries to get attention, the spectators standing in front of her painting are enough to feel fatigued. Flowers in the picture are no longer beautiful, rather artificial and even makes felt violent. This is rather Hwang's intended act of creation.

Artist Hwang represents the longing for beauty symbolically. Through numerous floral painted commercially revealed luxury-brand stuff, such as shoes or clothes, bags, books. Those are drawn by putting on the full canvas. And thus Hwang indicate some kind of Vanitas* by that blind and distorted pursuit for beauty with excessive eyeing commercial desire and worldly desires widespread is vain.

* Vanitas' still life
A type of still life painting, symbolic of mortality, characteristic of Dutch painting of the sixteenth and seventeenth centuries.

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