From June 21st, 21_21 DESIGN SIGHT holds Exhibition “COLOR-HUNTING” directed by Dai Fujiwara.

Exhibition director Dai Fujiwara invented “color-hunting,” a design method of simple curiosity and powerful action. The act of capturing actual colors in the natural and urban environment and reproducing them on a piece of paper by mixing watercolors on the spot is literally color-hunting. Design rooted in this color-hunting embraces the power to convey and spread meanings and stories of color to the people involved in the product making process as well as its users.

For this exhibition, Fujiwara went color-hunting among wild lions and the Toki (Japanese Crested Ibis) of Sado Island to not only exhibit the diversity of colors in this world but also to get visitors acquainted with the unique meaning contained in every color. The exhibition will also introduce researchers and their challenge to recreate phantom colors described in old documents dating back 1200 years, projects taken on with companies to extract colors from vegetables, as well as initiatives with domestic and international educational institutions to replace subject images and information with color.

To take color, collect color, photograph color, record color, and capture color… I call this “color-hunting.” We are developing various projects with different exhibitors as we think and struggle together on the topic of color. Through this exhibition, I’d like to think and discover design with our visitors in hopes that this will turn into “one” opportunity in the making of a creative society. 
- Dai Fujiwara 

Courtesy of 21_21 Design Sight