Hong Kong is an international metropolis with around 1000 square kilometers. The hundred years of history contributed to it’s unique local culture and life style. Under the influence of the British education system in the colonial period, there were many schools in where students were only boys or girls. Because of such special growing environment, youngsters’ curiosity the opposite sex was encouraged, but was also suppressed in their peer groups. As a result, gap of communication between people became wider and wider under the rapid growth of economy.

The photography artist, Bobby Sham was one of the Hongkongers growing in such environment. He was passive in front of women that never gazes women, or even face them when he was young. Now although he has overcome his problem, he is interested to treat it as one of his creative themes. In 2006, he started to use photography to “set free” himself. He hid behind the large format camera, focused on the objects that he was shy to face in reality, and communicated with every “she”, who was also looking at the guy paying attention to them through the lens. Bobby’s works showed the “Kong ladies” (Hong Kong girls) innate nature, confident, unique and very local. Making use of the background of shooting place, Bobby successfully blown-up the unique character of each Kong lady and focused on them without shyness.

Lens is a bridge of communication between the photographer and the model, who are both encouraged to show off the personal core and transformed to another “me”.