Bloom
ART + SCENTS EXHIBITION
AUGUST 15th ~ SEPTEMBER 5th, 2009.

As one of the most unique art space situated in Central Hong Kong, MADHOUSE is dedicated to uplift and promote the Contemporary Art Scene here in Asia.

For Summer 2009, Madhouse is pleased to exhibit a special art project, "BLOOM" to the Hong
Kong audiences!

People can easily relate “Bloom” with aroma and fragrance. In order to enhance the beauty of the artworks and to express the exhibition theme completely, curator Shin Wong had chosen to use “Scents” as an element to optimize the show. In doing so, Madhouse cordially invited scent ghost “Azure” to design a special fragrance exclusively for this art exhibition.

"Bloom" as quoted by the curator, " is usually referred to as describing the aesthetic experience of one or more flowers on a flowering plant. For this exhibition, it is a metaphor for young artists at the blooming peak of their time. The concept of the exhibition is to create a sweet, sentimental and sophisticated feeling to the viewers who come to the exhibition. In addition to enhancing these beautiful artworks, "scents" also play an important role in a space.” This theme well matches with the vision of Azure to enrich consumerʼs experience through the stimulation of senses.

The exhibition will be showing brand new artworks by four top emerging artists from regional Asia. At the same time, the viewers will be able to experience a specially formulated fragrance by Azure, exclusively for MADHOUSE. The “Bloom” fragrance has also been made into perfume candles, which will be available for Art lovers to collect during the exhibition time – limited editions only.