In the beginning, ‘the Hotel Art Fair’ as a concept had been launched with SCOPE in Miami. Aside from SCOPE, AQUA ART FAIR and BRIDGE ART FAIR have started with similar initiatives. Already in New York since the beginning of 2000 art fairs held in hotels such as POOL ART FAIR and RED DOT NEW YORK have been established. In Europe, especially in Berlin this trend and characteristic is emphasized through fairs held in small scale hotels or drive-in motels.
In case of Asia, it should be mentioned that Japan’s ART OSAKA, Taipei’s YOUNG ART TAIPEI have trialed this model with similar vision. However there is one aspect that distinguishes Hotel Art Fair from the rest of Asian counterparts. With ASIA ART NET Committee’s initiative, Asia Top Gallery Art Fair has a vision to unite Korea, China and Japan. Amongst these top quality galleries’ participation, AHAF wishes to introduce Korean contemporary art and the art market scene to the global stage. Also AHAF strives to promote contemporary art to all existing Korean galleries and emerging artists with a proactive approach.

Purpose of AHAF
The main purpose of AHAF is to achieve a revitalization of networks within Asian Art Markets and to support the stimulation of exchange through encouraging participation of different countries.
「Asia Top Gallery Hotel Art Fair SEOUL 2012」 is especially aimed at integrating Asia as one, following through Asia Art Net Committee’s foundation.

This year AHAF proposes
1. To revitalize the current Asian Art Market’s growth in Seoul as a hub of contemporary art
2. To support and deepen exchange between galleries in Asia
3. To promote and foster both emerging and established artists to the Asian Art Market.