We are pleased to inform that exhibitions of the Taiwan Advertising Awards 2010 and the 53rd Japan Magazine Advertising Awards are being held simultaneously at the Ad Museum Tokyo this fall. This is the 7th Taiwan Advertising Awards we have the pleasure of organizing at the ADMT. With the cooperation of Marketing Communications Executives International (MCEI) of Taipei, the Taiwan Advertising Awards exhibition introduces all the winning works of the 2nd Taipei 4A Yahoo! Creative Awards. Through this exhibition visitors are introduced to all the most recent works displaying excellent creativity.The 53rd Japan Magazine Advertising Awards exhibition is organized together with the Japan Magazine Advertising Association. All the winning works of these Awards, for which the award ceremony is held on the 5th of November, will be exhibited.We are in the midst of radical changes on a global basis and the advertising industry in Taiwan and magazine advertising in Japan are equally meeting the challenges of these changes with wisdom and passion. Winning works of both Awards, with their diversified range of ideas, deliver a new wind of advertising, challenging the environment we are surrounded by today. Through the exhibition, please witness the new tide of the times and the new potentiality of advertising.

Takako Matsushiro
President of Ad Museum Tokyo

[Advertisements in Taiwan 2010]

It is a great pleasure and honor for us to present the ‘7th Taiwan Advertising Awards 2010’ exhibition in cooperation with the Yoshida Hideo Memorial Foundation at the Ad Museum Tokyo.Winning works of the 2nd 4A Yahoo! Creative Awards 2010 will be introduced at the exhibition. They consist of 50 winning works and 12 Student Awards winning works.We are proud to introduce all these works which were selected as winners from among numerous entries and we are confident that these works with excellent creativity will stimulate the visitors to the exhibition.Taking this opportunity, we would like to express our sincere appreciation to the Yoshida Hideo Memorial Foundation for their friendship over many years and all the efforts made in preparing the exhibitions at the Ad Museum Tokyo, which serves as a wonderful venue for cultural exchange.

Allen Yang
Managing Director
Marketing Communications Executives International Taipei

[Japan Magazine Advertising Awards Exhibition]

The Japan Magazine Advertising Awards are organized annually with the support of the Ministry of Economy, Trade and Industry.  They recognize advertising works with excellent planning and executional techniques and award advertisers and those who created them.  The Awards were launched in 1958 and this year we are celebrating the 53rd Awards. Making the most of the characteristics of magazines as a medium, the number of tie-up advertisements has been increasing, so we launched a new category, ‘Tie-up Advertising,’ from this year. The total number of entries made by members of the Japan Magazine Advertising Association amounted to 4,437 and after impartial and strict judging, 32 advertising works received awards.  Among these 15 awards are a Gold and l7 Silvers.  As the grand prix, a Ministry of Economy, Industry and Trade Award was given to Nike Japan.  The Overall awards was given to Ajinomoto, with two Golds.The Award Ceremony took place on November 5th which is fixed as the day for ‘magazine advertising.’  In order to promote understanding for magazine advertising among the general public, together with the Yoshida Hideo Memorial Foundation, we are organizing the Magazine Advertising Exhibition at the Ad Museum Tokyo.  This year marks the 8th exhibition.In addition to the exhibition of the winning works, products produced in collaborations between makers and magazines are being exhibited since this exhibit was very popular last year.  Moreover, using iPod, visitors can enjoy looking at electronic magazine advertising.  Visitors can also review award winning works of the past 52 years which are installed in audio-visual terminals set up at the ADMT.Come and see the rich executional power and effectiveness of magazine advertising.  We hope you will rediscover all the fascinating aspects magazines offer and their contributions to society.

PR Committee
The Japan Magazine Advertising Association