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Aye Gallery
Room 601, unit 3, Yong He Garden
Yard 3, Dong Bin He Road, An Ding Men
Dong Cheng District, Beijing, 100013, China   map * 
tel: +86 10 8422 1726     fax: +86 10 8422 1728
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American Myth by Hannes Schmid
by Aye Gallery
Location: Aye Gallery
Date: 13 Jul - 13 Aug 2014

From 1993 to 2003 he worked hard to produce the pictures. The cowboy, the symbol of the cigarette brand since the fifties, represents the dream of freedom and adventure. Schmid’s pictures invoke an image that already existed in literature and film. Other photographers produced advertising pictures for the industry before him too. His creative productions and the new colours reflected in the landscape and clothing redefined the dream.

The series on display here was never used for marketing purposes. Schmid believes that if you remove the writing from advertising, then only the longing remains-as you can see here.

*image (left)
Hannes Schmid
Break, 2001,
photograph, 120x180cm
courtesy of the artist 

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