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Art Statements
Factory D, 8/F Gee Chang Hong Centre,
65 Wong Chuk Hang Road Hong Kong   map * 
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First Solo Show
by Art Statements
Location: Art Statement Gallery
Artist(s): ZEVS
Date: 16 Jul - 30 Sep 2009

The artist will be produced lacquers, ceramic and paintings in collaboration by local craftsmen

ZEVS will produce in Hong Kong from July 1st until July 16th together with local craftsmen some paintings of LV and Chanel dripping logos on lacquer, the traditional Chinese way. He will also create in the city some ceramic and produce some paintings on metal (the colorful LV dripping). These works will be presented during the exhibition opening together with some serigraphy of other Liquidated Logos.

About Liquidated Logos
The series of Liquidated Logo paintings stems from ZEVS outdoor interference with headquarters of corporate brands such as Nike, Mc Donald’s, IBM and Coca Cola which all fall victims to the artist’s signature style of liquidating brands by pouring colour down their logos. This form of estrangement leaves the most powerful economic signature brand look as
if it is melting, entrapped in an optically disturbing pattern of straight lines that recall barcodes.

The redesign of the Louis Vuitton logo by neo-pop artist Takashi Murakami is another one of ZEVS’ objectives. Yet in this instant the history of the emblem is the focus as the LV logo derives from the ancient Leonardo da Vinci monogram, LDV. ZEVS’ redesign of a Louis Vuitton bag on which the LV logo has been replaced by a suspiciously similar looking LDV logo set in dialog with an LV wall paper and liquidated LV paintings, pinpoints the discourse of appropriation and originality and creates works of art that are simultaneously unsettling, ironic, humorous and fancy. Despite ZEVS’ heavy critique on urban surroundings that are stodged with commercial adverts and restricted to adjusted behaviour, his work contains repulsion on the one hand but also a strong element of beauty and allure.

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